Growth
Orders are not cash
Use distinct dates and amounts for each stage
Booked orderCustomer commitment
Recognized revenueEarned under the contract
Cash collectedMoney received
An order is not revenue recognized or cash collected.
SMBtv/Education
You do not need every answer.
You need better questions.
Our Core courses help you and your GM understand the advice, review the work and make informed choices. Learn the part that matters, then bring it back to your business.
Explore the Core coursesUnderstand the concept. Apply it to the work.
Explore the ideas behind ACME’s growth and technology decisions, with Elena at the whiteboard.
Choose a subject, then swipe through the updates. The charts follow the story automatically.
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Growth
What does acquisition cost mean?
Full cost ÷ new customers
AdvertisingPaid media spend
People + toolsSales and content costs
New customersUse the same cohort
Include sales effort when measuring customer acquisition cost.
Growth
Why document the sales process?
Growth that the whole team can carry
Lead arrivesRecord context
Follow-upAssign next action
ProposalConfirm ownership
A repeatable sales process protects customer relationships.
Growth
Performance this month
September 2026 · Booked orders · USD thousands
Twelve new accounts placed $190k in orders this month.
Growth
Where should we invest next?
September paid channel · Counts
Measure the full cost before shifting the growth budget.
Growth
What makes growth repeatable?
Follow-up to September’s expert review
Follow-up playbookRepeatable outreach
Proposal handoffClear ownership
Conversion reportingVisible results
Document the sales process so growth depends less on you.
Growth
Roadblocks
September 2026 · Work update
Case studyPermission pending
Landing pageOffer approval needed
Two approvals are blocking next week’s campaign.
Growth
Plans for next week
September 2026 · Work update
SalesFollow up opportunities
WebsiteTest approved page
ContentPublish after permission
Follow up the pipeline and launch the approved campaign.
Growth
Deliverables for your Review
September 2026 · Work update
Landing pageRevised offer
Case studyDraft
Outreach sequenceApproval requested
Review the offer, case study and outreach sequence.
Growth
Progress made this month
September 2026 · Work update
Content4 posts · 1 case study
Website1 lead magnet · 1 page
Sales12 new accounts
Four posts and a case study supported twelve new accounts.
Tech Development
Inputs, process and outputs
A simple way to scope an automation
InputsInvoice and supporting records
ProcessMatch and check
OutputsDraft bill and review queue
Agree what goes in and what must come out.
Tech Development
A match is not approval
Separate validation from authority
MatchDo the records agree?
ApproveShould we proceed?
RetainKeep the decision trail
Matching evidence does not authorize a payment.
Tech Development
Why exceptions matter
September 2026 · Review routes
A good automation makes unusual cases visible.
Tech Development
Performance this month
September 2026 · Invoice documents
Ninety invoices matched. Thirty need a different review route.
Tech Development
What should this workflow produce?
Invoice preparation workflow
InputsInvoice · purchase order · receipt
ProcessMatch · validate · route
OutputDraft bill + evidence + approval
Prepare the bill and evidence before asking for approval.
Tech Development
How does this improve the business?
Follow-up to September’s expert review
RulesConsistent checks
OwnershipNamed approver
EvidenceTraceable decisions
Documented controls make the process easier to run and inspect.
Tech Development
Roadblocks
September 2026 · Work update
Missing PO or receipt20 documents
Duplicate candidates10 documents
Review ownerConfirm assignment
Missing source records are blocking twenty invoice matches.
Tech Development
Plans for next week
September 2026 · Work update
TestMissing evidence + duplicates
ReviewApproval permissions
AgreeAcceptance checks
Test exception handling before connecting the workflow.
Tech Development
Deliverables for your Review
September 2026 · Work update
PrototypeInvoice-to-draft-bill flow
Approval rulesNamed permissions
Exception queueReview paths
Review the workflow, approval rules and exception queue.
Tech Development
Progress made this month
September 2026 · Work update
Process mapInputs → checks → outputs
Matched route90 documents
Review routes20 evidence · 10 duplicates
The prototype now separates matches, exceptions and duplicate candidates.
You should not have to take advice on faith.
You can hire a good expert and still struggle to judge their work. You may credit the wrong idea when things go well—or reject good advice when the result takes time.
Our Core courses connect a useful concept to a real business question. It gives you a way to ask, check and discuss, without turning every subject into another job.
A fixed foundation.
A path for your industry.
Core subjects help every owner and GM. Apprenticeship applies these principles to the kind of business you run. Follow the curriculum or start with the question on your desk.
Core
- Strategy
- Choose a direction, weigh the options and review the trade-offs.
- Management
- Set roles, lead the work and review your team’s progress.
- Finance
- Read the reports, follow cash and question the numbers.
- Marketing
- Understand customers, shape the offer and review demand.
- Technology
- Choose useful systems and automation. Check access, reliability and handoffs.
- Other
- Legal and specialist topics: know when to seek help and what to ask.
Industry Apprenticeship
Industry electives are part of Apprenticeship. Apply what you learn to your business alongside experts, then review the result.
- Dental Practices
- Practice workflow, team roles and operating capacity.
- Healthcare Clinics
- Patient access, scheduling and daily handoffs.
- Small Manufacturing
- Materials, production flow, quality and delivery.
- Accounting Firms
- Client scope, work allocation, review and capacity.
- Consumer & Retail
- Stock, margin, channels, service and repeat demand.
Start with a question you recognize.
Explore a Core idea through a useful business question. Public previews show the scope before full lessons are available.
Where does the cash go?
Profit and cash do not move together. Learn to look at stock, invoices and payment terms.
Ask your expert: “What is tying up the cash, and what would show that it has improved?”
Explore FinanceWhy does the meeting change nothing?
Separate updates from decisions. Give each action an owner and a way to check it.
Ask your team: “Who owns the next step, and what will we review?”
Preview the Management courseWhat should we automate first?
Start with the work that repeats. Understand its steps and failure points before choosing a tool.
Ask your expert: “Which part needs judgment, and which part follows a clear rule?”
Explore TechnologyShort enough to start.
Useful enough to return to.
Each lesson is designed around an idea, an example and a practical next step. Review the outline, try the question in your business and bring what you learn into the next conversation.
Learning sits beside advisory and execution. It helps you review their work; it does not ask you to do all that work yourself.
What do internal operations include?
A one-minute lesson on staff, capacity, equipment and scheduling in a dental practice.
Learning that fits the owner’s role.
Can I watch before becoming a client?
Explore free Core course previews now. Full paid courses come later. SMBmba and industry electives are tailored to the client’s own business.
Do I have to follow every subject in order?
No. Use Core previews to find a useful starting point. Private-channel clients can also follow an industry path built around their business.
Is SMBmba a degree?
SMBmba is a practical business-learning programme. It is not presented as an accredited degree or a substitute for a professional qualification.
Should my GM learn with me?
Yes. A shared understanding helps you divide responsibilities, ask consistent questions and review experts and delivery work together.
Are the industry lessons all available?
The five industry paths are part of . Public previews show their scope; the learning is tailored to the client’s own business.
Apprenticeship.
Turn knowledge into results.
Bring classroom knowledge into the real work of your business. With SMBmba, you and your GM work alongside experts to close the gap between theory and practice.
Learn the principle, apply it to a live business question and review what changed. Without application, knowledge remains an intellectual exercise.
Explore Apprenticeship- Start with a real question.A business goal, constraint or decision gives the learning its purpose.
- Apply it alongside experts.Turn a useful concept into a plan, a decision or a change in how the work gets done.
- Review the result.See what changed, learn from the outcome and improve the next decision.
Start with your next business question.
Find a subject, explore a topic and see what to ask next.